NEWS.LULAAPPAREL.COM

VOLCOM: Tony Hawk Shred

2010-07-28T15:14:00Z

REBEL8/MIKE GIANT: RETURN OF THE LOST ANGELES

2010-07-26T22:47:00Z

July 24, 2010 Melrose, Los Angeles

What would be filled in?

Meeting with fans...

FREE August '10 Issue of Juxtapoz

2010-07-19T22:00:00Z

It gives us great pleasure to see the artwork of Mexican tattoo artist Jeronimo Lopez Ramirez on the cover of the August Juxtapoz Magazine issue. Otherwise known as "Dr Lakra," Jeronimo re-invents classic printed material images by drawing over them and therefore giving them new life under a new medium. Below are some of the images included within the feature. While quantities last, Asian accounts can get a FREE copy of the issue with their request.

Annual Volcom Avalanche Contest Recap

2010-07-19T19:00:00Z

Volcom is known for throwing some insane events throughout the globe and handing out some nice prizes. As a member of the family and distributor of Volcom for Chile and Nico, here are a few pictures that highlighted this years' annual "Volcom Avalanche Contest" in Chile. The rules were simple, snowboarders start at the top of the mountain and first one down the slope wins!

Photos: Diego Rojas for Volcom Inc.

Obey Vintage Re-issue Tees

2010-07-15T15:00:00Z

Obey skimmed through its vintage look books to find the best classic graphics in their repertoire. Just like pancakes hot off the skillet, these tees quickly left our warehouse into the hands of the faithful posse. Available in three different styles depending on your mood: T-Shirts, Tanks, and 3/4 Raglans. This is undeniable timeless style that's only available in select quantities for the summer. Below are the reborn classics.

aNYthing Summer Looks

2010-07-14T23:00:00Z

Showcasing their fresh summer '10 line in true vintage fashion, aNYthing Clothing gives us a glimpse from their lookbook under the sun. Perfect for these hot summer days, this line combines simplicity with unique brand focus geared towards comfort and quality. Grab your sunblock and head towards the beach...Don't forget your aNYthing T-Shirt and cap.

Mishka : The Process Church T-Shirts

2010-07-14T21:30:00Z

A brand with unique roots in everything that is creepy and unique, Mishka teamed up with Feral House to recreate some of the most obscure and controversial 60's graphics from The Process Church. If you don't know much about this group, read all about it HERE via Mishka Blogin. If dark and eerie conspiracies is your kind of thing, don't miss out on these tees.

Jeremy Fish Capsule

2010-07-12T23:00:00Z

If your wondering what's been leaking from our warehouse, its been non other than Upper Playground's "superFishal" Collection by artist Jeremy Fish. This new capsule continues to get more intriguing in a typical weird Fish kind of way. To soften you up, the collection is tied together through plush pillow cushions, graphic tees, and a cap. Grab them now while available.

GENUINE VOLCOM BRAND JEANS road-tested denim

2010-07-09T17:41:00Z

GENUINE VOLCOM BRAND JEANS road-tested denim

VOLCOM BRAND JEANS roof-tested denim

2010-07-09T17:27:00Z

Skullphone

New York City

Boundless Radio is Back!

2010-07-08T15:00:00Z

Since the merging of King Stampede and Boundless New York, many great things have resulted from the movement. Among these things is the revival of a true classic, Boundless Radio. Music and streetwear are completely complimentary to one another and in many cases music influences the streetwear industry in a big way. Here's a short story that's sure to inspire people...

Boundless Radio Presents: Big City Records - JBX from Kellen Dengler on Vimeo.

Amongst Friends x Bun B Collaboration

2010-07-07T23:00:00Z

Bun B is part of the Rap Group UGK that is set to release the third entry to their Trill album titled "Trill O.G." To commemorate the highly anticipated release, Bun B has teamed up with Amongst Friends to create a special collaborative hat and T-shirt capsule. This limited edition series celebrates true Icons such as Malcom X, Rosa Parks, Martin Luther King, and Jesse Jackson. AF is exclusively offering this for a limited time so if you want it, place your order now.

Ships: August 10th, 2010

OBEY x STRANGEco Vinyl Toy

2010-07-07T21:30:00Z

For such a reputable brand that has done it almost all since its humble beginnings, comes a first of its kind for Obey called "Mr. Spray Vinyl Toy." This new venture pays tribute to propaganda from the '50s and is part of the collaborative efforts between Obey and STRANGEco. This is not only a toy from Shepard himself, but more importantly represents the tools of the trade for his artwork. Available July 10th via OBEY and STRANGEco in gold and silver colorways; red and black colorways available only via select retailers.

Happy 4th of July

2010-07-04T07:00:00Z

In4mation Holiday Quickstrike Offering

2010-07-01T20:30:00Z

In4mation is doing California some justice with its 2010 Holiday Quickstrike offering. This limited edition run is based on In4mation's most popular designs in LA, Oakland, and Frisco colorways. The capsule includes their classic AYA New Era snapback, Hi T-shirt, and classic Logo Tee illustrated in the cities traditional color schemes. Make this holiday count, order today.

OBEY ten year anniversary

2010-07-01T13:57:00Z

Let's celebrate Obey' Cothing 10th anniversary!

REBEL8: Return Of The Lost Angeles

2010-06-30T17:13:00Z

See you there!!

Dusty Payne's 09/10 Hawaii Season

2010-06-26T15:29:00Z

Dusty Payne's 09/10 Hawaii Season

Obey Sample Sale 2010 Reminder!!

2010-06-24T14:00:00Z

If you're in the area then don't miss this epic OBEY Summer Sample Sale. Here is the inside scoop.

Where: 3500 W. Carriage Dr.
Santa Ana, CA 92704
When: Fri June 25- Sat June 26
Time: Friday 8AM-7PM, Saturday 8AM-2PM

In4mation Holiday 2010

2010-06-23T20:00:00Z

If your seeking that great casual fit with a little more maturity and elegance this collection is the real deal. Holiday 2010 brings home the in4mants rendition of the flight jacket, bomber jacket, poplin shirt, modern crewneck, and many more sophisticated garments. If laid back seems to be more your style, then the full line of T-Shirts, caps and accessories should do the trick.
Order Deadline: June 21st for November shipping

aNYthing Summer Classics

2010-06-22T20:00:00Z

If you could get your hands on anything this summer what would it be? Would it be a classic logo T-Shirt, button up shirt, lightweight hoodie, or perhaps a cap? This summer aNYthing has everyone covered with their exclusive new summer line designed to exceed expectations and score! This season's collection interprets street fashion through a sophisticated, clean-cut perspective only a New York brand can deliver.

Volcom Brand Jeans Preview

2010-06-22T14:00:00Z

Probably the most enhanced area within the impressive Volcom Brand roster is in the denim department. Featuring an astounding array of washes, fits, and high quality materials these road-tested denim are built to last. if you've been checking our blog, we are thrilled to welcome Volcom to the Lula family this Fall; here's a quick glimpse of the denim line.

AG Summer Looks

2010-06-21T23:00:00Z

Acapulco Gold has recently left our warehouse floor and released into the hands of the masses. Within the summer capsule are some notable staple pieces that are essential components to this season. Embroidered headwear, graphic T-Shirts, and a duffle bag will be all you'll need to stay fresh under the sun. Here are a few looks to please the discerning eye.

Mishka Popular Summer T-Shirts

2010-06-21T21:00:00Z

Our most recent warehouse shipment included the release of new T-shirt designs from the "2 Much 2 Young" Collection by Mishka. As expected from a summer capsule, Mishka made full use of bold colors, tie-dye effects, and gore type graphics. This collection reflects the laidback lifestyle one should enjoy during every summer. Want to see more? Contact us for entire lookbook.

Skateboarding Day Rules!

2010-06-21T19:00:00Z

Today June 21, 2010 is recognized as the official national Go Skateboarding Day. Since founded in 2004, skateboarders from all over the world have been uniting on this day to fulfill their rebellious spirit and keep on pushing forward. To show some love to the skateboarding scene, REBEL8 has reduced the price of their Institutionalized Skate Deck for TODAY ONLY. If you love R8 as well as skateboarding, take advantage of this offer via REBEL8.

David Choe Book Preview

2010-06-18T23:00:00Z

David Choe's long awaited self titled book is finally becoming a reality, dropping in as early as July 7th, 2010. Choe has been in the spotlight working harder than ever before and to many of his followers this is the icing on the cake. The book follows ten years of trajectory and details never before seen art and spontaneous life situations that can only occur to such a unique individual. Here's a quick glimpse of the 288 page hardcover book compliments of Upper Playground.

REBEL8 "Bottom Feeders Collection" 2010

2010-06-18T21:30:00Z

Looking forward to an amazing winter season? Look no further than REBEL8's cut and sew collection. Those who received the summer collection already, can attest to the impeccable quality and attention to detail this brand provides.

REBEL8's Winter 2010's "Bottom Feeders" Collection brings out the high end side of street wear clothing. High gradient textures, metal trim details, embroidered patches, printed inner linings, and precise stitching are some of the things to expect from this line. Order deadline is June 30th for November~December delivery.

Volcom Swim Fashion Show

2010-06-17T16:24:00Z

New! Exclusive designs by Estevan Oriol

2010-06-15T23:30:00Z

After a highly successful run of classic Estevan Oriol T-shirts, and a face to face interview with the artist, what's next? How about a fresh run of his newest T-shirt designs! That's right, releasing in August will be five brand new designs to sooth your west coast anxiety craving. If your not from California, chances are these T-shirts are the closest thing to the real deal on the streets. Estevan always keeps it raw and uncut without holding anything back from its true nature. Contact us for ordering info.

Deadline is June 30th for August Delivery

Interview with Mike T and Steve T @ OBEY

2010-06-10T17:12:00Z

Ternosky Brothers of Obey Clothing from 80's Purple on Vimeo.

Exclusive Interview with Estevan Oriol

2010-06-07T23:15:00Z

As the Asian Distributor of Upper Playground, Lula Apparel had the privilege to sit down with renowned photographer/director Estevan Oriol, on May 29.

During this revealing interview, Estevan talked about his family, his relationship with Upper Playground, what inspires his art, advice for budding photographers and much more.

Estevan Oriol’s road to success as a renowned photographer and director has been filled with many twists and turns, but his hard work, dedication to his craft and natural artistic gifts has made the colorful journey a huge success.

After working as a nightclub bouncer and beginning as a tour manager for House of Pain and Cypress Hill, his dad gave him an old 35mm Minolta camera so Estevan could document his unique life experiences. And did he ever. In touring for about 13 years, he visited 44 countries and crisscrossed America multiple times. In the process, Estevan took more than 100,000 pictures – covering everything from behind-the-scenes looks at hip-hop concerts to lowriding culture, inner-city life and beautiful women from all cultures.

Although Estevan’s father, Eriberto Oriol, is also a photographer, he never imagined that Estevan would follow in his footsteps. And although they share an artistic eye for capturing glimpses of life in the way most of us don’t see them, they also have their own unique styles. Having a unique style is something that Estevan says is what separates the true artists from the wannabes.

Today, still shooting with black-and-white film, Estevan shoots for a number of publications. His book, L.A. Women, was published last fall, he collaborates with Upper Playground, has his own Joker Brand clothing line with Mister Cartoon, and he has directed about 30 music videos. As a photographer, director, businessman and family man, he sees new opportunities each day … and he can’t imagine ever slowing down.

LULA: Tell us about your family.
EO: I have a wife and four kids. I drop my kids off at school and then work 10-12 hours per day. Weekends are family time.

LULA: Tell us about how you started with Upper Playground.
EO: Matt Revelli, the CEO, wrote me an e-mail, telling me he was interested in my photography. Upper Playground is like a family, so it’s been cool working with them.

LULA: Do you shoot some of your photography specifically for T-shirt designs?
EO: No, everything is pulled from our archives; if I turn in 20 designs, Matt picks maybe 15.

LULA: How much time have you spent in Asia?
EO: I have been to Beijing and Shanghai, and I’ve visited 13 cities in Japan.

LULA: Why do you think your art appeals to the Asian market?
EO: I have no idea … all I can say is I’m happy and grateful.

LULA: Would you give different advice for Asian youth who want to become streetlife photographers than you would give to American youth with the same desire?
EO: No, because even though cultures might be different, they share lots of the same things. So I say “respect where the art form comes from – you can be influenced by certain things and people, but make it your own.”

LULA: If you go to Taiwan, what would you like to do?
EO: I think it would be cool to do a show with Yone there. We like to shoot the girls from one city and then show those photographs in the next city we go to.

LULA: Do you research your subject matter before a shoot?
EO: No, if you’re really a creative person, you can improvise … and you need to go with the flow.

LULA: Tell us how you learned your art.
EO: My father gave me an old-school Minolta, and when you looked through the viewfinder, there were two needles that needed to match up to get the focus right. That was my photography lesson.

LULA: What have you and your father, Eriberto, collaborated on?
EO: We did a show together a few years ago in Shepherd Fairey’s gallery. We’re doing another next year. Knowing my dad is 68-years-old and still running around taking pictures inspires me.

LULA: What makes you happy?
EO: Getting more work, going places with the family, traveling, my cars and motorcycle, low riding … and just creating more projects.

LULA: What scares you?
EO: Not knowing when my next job is going to be.

LULA: What’s next?
EO: More book projects. Brazil in October … shooting street culture. Keeping our movement alive, creating new products. It’s a hustle.

Read full interview here.

OBEY Warehouse Sale 2010

2010-06-04T02:45:00Z

Check it out! Here is your chance to 'OBEY'!

REBEL8 Sample Sale 2010

2010-06-04T00:53:00Z

Sample this ... REBEL8 Sample sale June 5th and 6th!

Interviewing Estevan Oriol

2010-06-01T17:51:00Z

As the Asian Distributor of Upper Playground, Lula Apparel had the privilege to sit down with renowned photographer/director Estevan Oriol, on May 29.

During this revealing interview, Estevan talked about his family, his relationship with Upper Playground, what inspires his art, advice for budding photographers and much more.
Stay tuned. The Estevan Oriol Interview coming soon to LulaApparel.com!

Undefeated World Cup Tees

2010-05-24T22:00:00Z

Since world cup soccer fever is currently on the rise, UNDFTD came up with the perfect dose to balance the anxiety levels. Debuting this week is a nice capsule consisting of seven five strike t-shirt designs. Most importantly, each tee bares the colors of seven different countries including South Africa, France, Germany, England, Spain, Portugal, and Brazil. These are some of the top favorites to win this year's world cup, but for the remaining countries there is always hope. Never underestimate the power of the underdog. All seven tees available now via UNDFTD.

USUGROW Profile by Huck Magazine

2010-05-24T20:00:00Z

For those who are intrigued by his macabre yet elegant Japanese fused writing, Huck Magazine caught up with Usugrow at his latest venture in London. The brief interview touches bases on the artist's striking illustrations, skateboarding background, and his newest collaboration with VANS. This is some great insight into the artists life that will go great with our Monday coffee. Be sure to stick around for a more detailed interview in the following weeks.

Mishka Summer Glimpse

2010-05-22T15:00:00Z

Taking on a vintage aesthetic that reigns so popular within the brand is Mishka's summer looks. Reminiscent of the good old summer days, the brand brings back snapbacks, colorful board shorts, tie dye t-shirts, and washed flannels. The looks are compliments of the summer lookbook dubbed "too much too young." The name is well fitting keeping in mind the care-free lifestyle that the collection embodies.

Photos: Mishka 2010 Summer Lookbook

MAY DAY: Shepard Fairey's street roots & the call for awareness

2010-05-21T18:17:00Z

As we mentioned in previous posts before, MAY DAY is the exhibition of Shepard Fairey's new work. The exhibition is currently ongoing at the Deitch Gallery in New York, and will last until 5/29/10.

But the exhibition didn't stop at the gallery. Shepard didn't forget about the street-- we see some artwork around street at Lafayette and Bowery, and several less formal pieces of his have been spotted throughout the city recently.

The exhibition has gotten more attention than before--it is featured in the Interview magazine (mentioned HERE) & GRIT tv to talk about Fairey’s prints take on an array of political issues and celebrateicons from rock’n'roll, sports, and politics. And of course, art, rock’n'roll, populism, politics, and the common threads that run through all of his work.

Watch Fairey on GRITtv:

The REBEL8 journey

2010-05-21T17:58:00Z

From the $500 that printed some T-shirts, to the well established street brand that have supporters like Lil Wayne, REBEL8 has come a long way. In the past seven years, with Mike Giant's art work and Joshy D's business mind, REBEL8 has a rising popularity that is spreading all over. The commitment, the effort, and the passion make them keep things consistent, but always reaching for something creative and new. Let's take a look at REBEL8's journey through Joshy D's interview with BallerStatus.com- a website that dedicates to covering urban lifestyle like REBEL8, to get a feel of REBEL8's journey thus far.

Read about the journey HERE!

REBEL8X LIL WAYNE 59Fify Fitted Cap. (REBEL8.com)

2010 FIFA WORLD CUP SOUTH AFRICA OFFICIAL ART POSTER EDITION

2010-05-19T20:15:00Z

For the second time in its history, a FIFA World CupTM is accompanied by a major official licensed art project. FIFA worked with 17 international artists who have a special relation to Africa create extraordinary work on football for the Official Art Poster Edition 2010 FIFA World Cup South Africa.
Purchase limited edition poster here

Akira Yamaguchi, was one of the artists commissioned, is currently one of the most hyped artists in Japan andhas taken the country's art world by storm.Q Taro is a figure from a famous Japanese manga of the 1960's.

FINAL DAY OF THE VQS CHAMPS!

2010-05-17T23:17:00Z

Fun ...!!

Jeremy Fish Profile

2010-05-13T15:00:00Z

Jeremy Fish is one of those artists living in his own realm. His unique cartoonish figures make him the master of combining the cute with the creepy and making them work together. Besides creating graphics for posters, t-shirts, Jeremy launched his personal clothing brand under the name "SuperFishal" in 2007.

His unique animations and style have gained his personal brand a spot on Upper Playground's artists series store. Fish's talent, has also graced the covers of rock albums such as Aesop Rock's fifth album. Make sure to check out SuperFishal's section on the Upper Playground web store and grab some gear as well. To learn more about his artwork, check out this clip...

Shepard Fairey: Limited Edition Ali Print

2010-05-12T21:30:00Z

Its been a long time in the making and will finally arrive tomorrow Thursday May 13 at 11AM Pacific time; the official Muhammad Ali Canvas print. Ali's undeniable charisma embodies that of a true champion and one that fights against all odds to obtain their goal. This limited edition print will be a signed and numbered run of only 450 at $70 per piece. Set that timer for tomorrow morning if your even thinking on getting your hands on one via OBEY GIANT.

Volcom: Artshow Costa Rica

2010-05-12T16:48:00Z

Volcom collaborates with Jennifer Herrema on new line of jeans

2010-05-11T22:14:00Z

Volcom Brand Jeans is proud to announce a new line of jeans informed, inspired and designed in collaboration with legendary musician and style icon Jennifer Herrema.

View interview with Jennifer Herrema

For the first time ever, her epic style and penchant for deconstructed denim come to life vividly in this Volcom Brand Jeans collection.

Jennifer’s style and unique vision was brought into the Volcom design department, styling photo shoots, video collaborations, and using her signature look to vibrantly create this unique collection. Inspired by her fashion forward rock n’ roll aesthetic, these denim pieces vividly come to life with special details like rips, studs, shreds, patchwork, leather and contrast stitching. Classic jean bodies such as skinnies, flares and shorts are beyond comparison in fit, finish and fabrication.

This collection consists of 13 handcrafted pieces by Jennifer for the Volcom Fall / Holiday 2010 line up. These one of a kind statement makers are the ‘models’ for the styles that create this collection. 300 limited premium design jeans will be sold at Volcom stores and select boutique locations, as well as two alternative relaxed fit styles and two skinny styles that will be available in the Volcom Brand Jeans by Jennifer Herrema collection.

“JJ has been a long time friend of Volcom, her authenticity is inspiring and contagious. This partnership is tied into many facets, she’s styling our photo shoots, working on video collaborations and she’s created truly authentic denim pieces for our Volcom Brand Jeans collection. This was an organic step for us to partner with such an amazing talent,” states Ethan Anderson SVP of Creative at Volcom Headquarters.

Volcom is excited and inspired to have Jennifer’s spirit in the van with us on our ‘Road Tested’ trip….

Daniel Alva for Upper Playground

2010-05-10T22:30:00Z

Once again supporting the future artists around the world is Upper Playground and their artist series program. This time, it's Mexico City native Daniel Alva representing for his fellow artists and Hispanic culture. Since Mexico is currently undergoing tough political hardships, what better way to heal the people's spirits than through a joyful rendition of politicians.

The collection includes four comical illustrations of famous politicians and their urban culture alter-ego. The series includes Yasser Arafat, Mao, Nelson Mandela, and Joseph Stalin.

VOLCOM STONE MAN

2010-05-10T18:34:00Z

Adventures of Stone Man: The Palms Casino

Have An X-Large Summer

2010-05-09T15:00:00Z

Since it's spring, and summer is around the corner, we thought we'd brighten your day by showcasing a colorful preview from the X-LARGE Summer lookbook. We've gradually seen this brand evolve and come to life through its vivid use of fluorescent colors. This year's summer collection is no exception. Since this season is all about fun, the collection embodies a youthful essence through playful and sporty apparel. If color is missing in your life this season, this is something worth checking out!

Estevan Oriol: Fotografias Unicas Y Todo Lo Que Viene Con Ellas

2010-05-08T16:00:00Z

Por medio de sus fotografias, este talentoso artista a capturado la esencia real de las calles y llegado a varios logros.....

Desde los 90's, y en un periodo corto, Estevan Oriol se a convertido en unos de los fotografos mas codiciados de la comunidad Urbana y de Hip-Hop.

En el '95, Estevan creo su propia linea llamada Joker Brand Clothing. Desde entonces, la marca a sido tan solida como una piedra. A comparacion de otras marcas que han desaparecido atraves de los anos, Joker Brand a madurado, y recibido reconocimiento a nivel mundial. Una decada despues, establece SA Studios Agency, un compania multi-cultural de arte y diseno.

En el 2006, Estevan unio fuerzas con Upper Playground, una de las marcas lideres y especialistas en lineas de playeras inspiradas por artistas. La linea de Estevan, expresa su fotografia en una forma real y sin censura en playeras de edicion limitada. Ahora en su quinta temporada, la marca continua creciendo rapidamente.

Hoy, ademas de ser dueno de Joker Brand Clothing y su carrera como fotografo, Estevan dirige videos musicales para grupos. Entonces...hay que contar...fotografias, ropa, peliculas, videos musicales, y fotos para revistas....esto si que es impresionante.

Los dejo con este video de Estevan, parte de la serie de entrevistas de Upper Playground:

OBEY x ALAN FORBES

2010-05-07T18:33:00Z

This summer, OBEY's limited Series TEES teamed up with Alan Forbes

got his big break from creating a iconic imagery for the Black Crowes, Forbes has also created record covers for numerous other bands including the Cult and AFI.

Because of the lost art using a brush and hand lettering that he uses in his work, Alan's work is highly requested. In addition to over 700 silkscreened rock posters, his paintings can be seen in some of the biggest galleries around the world.

Check out the collections--OBEY summer 10.
系列作品---

這個夏天，OBEY限量系列T恤與Alan Forbes 合作.
由為八零年代黑烏鴉合唱團創作知名畫象打開知名度，Forbes 也創做了許多其他樂團的唱片封面如The Cult 和 AFI.
因為他利用過去流失的創作方法以刷子、手繪字體創作, Alan 的作品相當受歡迎。除了常見的700多個絲綢隔版創作的搖滾海報，他的作品更在各大畫廊都隨處可見。